the first two mastheads are very clear and very bold. this makes them look very professional for a magazine . the colors on them are a contrast of bright and dark which makes them quite eye catching . the 3rd magazine has quite an informal text which makes it look fun and appealing to its target audience . the target audience being school children and their parents . the first masthead seems to be tailored more to college students , as its writing is in a varsity font .
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