Key concepts of NME magazine

The institution that produces NME magazine is called Time inc , which is owned by Time Warner. Which was formed by the merger of Time inc and Warner communications in 1990. The audience of NME is quite a broad one , NME typically covered indie rock artists but recently has branched more into the pop genre . By looking at this , the assumption can be made that the target audience of the magazine is around the area of 16-25 year olds . this is because the artists reported about in the magazines tailor to that target audience . Representation is also a key concept in these magazines . in the sense that each magazine will represent an artist in their own way . For example , if reporting on an a certain artist gains the magazine more readers/population then they will represent him/her in a more positive way to further increase the magazine's popularity and in turn profit . They will also try to feature said artist more frequently if they increase their sales. Magazines can also go against typical representations in order to gain more attention . For example , if an article was written about an unpopular/disliked artist displaying them in a more likable and positive manor , this could be seen as more unique and more interesting as it is offering a new representation and perspective on a topic.